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Search Engines in a Nutshell

Getting traffic to your web site is similar to getting fuel for your car. Without fuel, your car won't run. Without traffic, no one will see your web site. One without the other just doesn't work.

Search engines are a possible way to provide a steady stream of traffic to your web site, in essence fueling your online business. We suggest multiple methods of traffic generation, with search engines being just one.

SEO : Search Engine Optimization

SEO, the acronym commonly used for Search Engine Optimization, is the term used to make a site search-engine friendly. In other words, to make your web site favorable to search engine algorithms, with the end goal of your site ranking well in organic search results in your target market so that your intended customers can find you more easily.

We are asked all the time about search engine optimization and how to get a site ranked higher in Google, Yahoo!, MSN, and other search engines and search directories.

SEO is a controversial, relatively new industry of self-proclaimed (there is no formal training) search engine optimization specialists who may or may not be able to help you get higher rankings.

How to Choose SEO Services

"The tourism industry has become the most spammed area of search engines"

Keep in mind that from what we've read, anyone claiming they guarantee they can get your web site high rankings, such as ranking on the first page of a search engine's results, or in the top ten results, should immediately throw up a red flag of caution to the business owner.

No one should ever proclaim to control any search engine results except representatives of the search engines themselves.

No person or company can accurately predict what algorithm changes will take place tomorrow or next month or next year, except representatives of the search engines themselves.

How to Spot Search Engine Spammers

Be aware that some individuals promote themselves as experts at search engine optimization, yet are using splogs and unrelated link schemes and press releases with link spam and interlinking clients to bolster placement, and would more accurately be labeled as search engine spammers, not optimizers.

The search engines are continually trying to eliminate sites that are evident of search engine spamming, and companies who practice the shady tactics above are probably one search engine algorithm change from being penalized or banned entirely by the search engines; taking their interlinked clients and link partners down with them.

What are splogs? Splogs (short for spam blogs) are blog sites that the author uses only for promoting certain websites to increase the PageRank of the affiliated sites, get ad impressions from visitors, and/or use the blog as a link outlet to get new sites indexed. Content of a splog is often text taken from other websites with an unusually high number of links to sites associated with the splog creator's link partners.

What are unrelated link schemes? They're easy to spot. If you're looking at a web site and see links to unrelated web sites on one of the site's pages, you're most likely looking at a link scheme that's done for placement, not for the benefit of the web site visitors.

These unrelated link schemes violate search engines' Terms of Service, confuse the web surfer visiting a site, and are likely to cause sites to be penalized or banned as more complex search engine ranking algorithms are released.

What does Budapest have to do with Myrtle Beach?

An example of link spam: A college student is coming to Myrtle Beach for Spring Break and is surfing the web trying to decide where to stay and what to do while he's here. He visits a Myrtle Beach web site, begins reading information published on the site, and notices a link to Budapest hotels, along with many other links to other web sites and businesses.

This student, just like a typical web surfer, would probably be wondering what a link to Budapest is doing on a Myrtle Beach web site, and what ties the company has with Budapest.

We wonder as well, as we're not aware of any market study concluding that people wanting to visit Myrtle Beach (a leisure USA coastal vacation destination) also want to visit Budapest (a city in the middle of Hungary, a land-locked country between Austria and Romania).

Search Engines & Our Company

Since 1999, our company has been building a portfolio of web sites and strategically investing in the Direct Navigation market. We've purchased and developed many natural type-in domain names that generate their own traffic, so our web sites don't rely on search engines for the bulk of visitors.

Additionally, direct navigation traffic has the highest conversion rate of all Internet traffic (view source), and is considered the premium targeted traffic of the web.

We do supplement our natural traffic with search engine and other traffic, and are very familiar with what helps produce search-engine compliant and search-engine friendly sites. We've advised and guided numerous businesses to successful search engine optimization and search engine marketing, and will be happy to answer any questions you may have.

Feel free to give us a call at 843-997-3837 or send us an email for more information.